Preheat oven to 475 degrees.

Put the roast in a roasting pan with the fatty side facing up.

In a bowl, mix together the Lemon House and Herbs.

Spread mixture over roast and let sit at room temperature 20-30 minutes.

Place the roast in the oven and bake for 25 minutes.

Reduce heat to 325 degrees and cook an additional 45-65 minutes, or until internal temperature is 135 degrees for medium rare.

Remove from oven.

Allow roast to rest 15 minutes prior to carving.